Geoanalytics services
Geomarketing and geoanalytics services applied to territory-based decisions. With proprietary data and methodology no generalist company can replicate.
We offer geomarketing and geo-analytics services
Geomarketing and geoanalytics services combine geospatial data analysis, machine learning and territorial modelling to help businesses and administrations make better decisions: where to open, which customers to retain, how the territory moves, or how much risk a postal address carries.
unica360 is Spain's leading geoanalytics company, with its own proprietary microterritorial data and methodology applied to sectors such as retail, banking, insurance, FMCG and public administration across Europe and LATAM.
El dato como base
Everything we do is built on the same asset: a microterritorial geodata base built by us.
100m grid
200+ variables
Full national coverage
It's not third-party data.
It can't be bought on the market.
That means that when we model, predict or simulate, we do it with a level of granularity that changes the quality of the decision.
Services
Location Intelligence
Where to open, where to invest, how to optimise your territorial network.
Customer Intelligence
Who your customers are, where the ones you don't have yet are, how to retain your best ones.
Mobility & Urban
How people move, why, and what it means for your business or your city.
Mobility simulation
What would happen if you pedestrianise, open a new facility or change the network. Agent-based simulation and digital twins.
Risk & Enrichment
Enrich your risk, scoring and valuation models with environmental data.
Custom Analytics
NLP, generative AI, machine learning and cloud applied to your data.
How it works
01
We understand the problem
Before talking about data, we understand what decision needs to be made and what information is missing to make it well.
02
We apply the right data
We select and model the indicators relevant to your case. No templates.
03
We deliver the decision, not the report
The outcome of every project is an actionable recommendation, not a data presentation.
They trust us
FAQ
What are geomarketing and geoanalytics services?
Geomarketing and geoanalytics services apply geospatial analysis, machine learning and microterritorial data to business decisions: network expansion, customer segmentation, risk models, mobility simulation or urban planning. unica360 delivers this with proprietary first-party data and its own models for Europe and LATAM.
What sectors work with unica360?
Retail, FMCG, banking, insurance, real estate, public sector and administrations. Clients such as IKEA, CaixaBank, Iberdrola, Coca-Cola, BNP Paribas, MITMA and ISTAC use our services.
What's the process for starting a project?
Get in touch with your problem. Within 48 hours we assess whether and how we can help. There's no standard minimum budget: each project is sized to the problem.
What's the difference between hiring a service and using microtarget?
Services are bespoke projects: diagnosis, modelling and delivery with a senior team. microtarget is a self-serve product: geodata ready to use via API, dataset or app, no project required. Many clients combine both: starting with the data and scaling to a project, or the other way round.
How long does a project take?
It depends on the scope. As a reference: a strategic segmentation takes 4 to 8 weeks; a churn prediction model, 3 to 6; a data enrichment can be resolved in days if the delivery format already fits. The initial assessment includes a timeline estimate.
Do you work with personal data?
microtarget's indicators are aggregated data at 100m grid level: they contain no personal or identifiable data. When a project uses a company's own customer data (for example, customer intelligence), it is always previously anonymised data — never personal data or data falling under GDPR scope.
Have a problem to solve?
Tell us about it. No commitment. We'll let you know within 48 hours if — and how — we can help.