Custom Analytics
Bespoke advanced analytics projects: NLP, generative AI, machine learning and cloud. No geo, no templates. Just the method your problem requires.
What are advanced analytics services?
Advanced analytics services apply machine learning, natural language processing (NLP), generative artificial intelligence and cloud data architectures to complex, specific business problems.
unica360 develops these projects on a bespoke basis — no templates or standard methodologies — with a senior team that works directly with the client from diagnosis through to final deliverable.
Data as a basis
When the problem isn't territorial — or when the optimal solution combines advanced analytics with other data sources — we apply unica360's same analytical capabilities to:
NLP projects
generative artificial intelligence
machine learning
cloud data architectures
They're bespoke projects. We don't sell software licences or apply standard methodologies. Every project starts by understanding the problem and builds the solution from there.
Applications
NLP and text analysis
Information extraction, classification, sentiment analysis and categorisation of unstructured text at scale.
Applied generative AI
Automated insight generation systems, internal assistants and LLM applications with proprietary data.
Bespoke machine learning
Predictive, classification and recommendation models adapted to your data and your business context.
Cloud and data architecture
Design and implementation of data pipelines, cloud migration and analytics infrastructure optimisation.
Why unica360
Senior team
Every project is led by a senior team that works directly with you, from diagnosis to final deliverable.
Complex projects
Since 2010 we've been solving complex data projects for organisations such as IKEA, CaixaBank and Iberdrola.
Geospatial analytics
When the problem has a territorial component, we combine advanced analytics with our own geodata.
FAQ
What is a bespoke machine learning project?
A bespoke machine learning project is one designed specifically for an organisation's data, context and objective, without using templates or generic solutions. unica360's team always starts from the business problem to define the model's architecture, not the other way round.
Does unica360 work with generative AI?
Yes. We develop LLM applications with the client's own data: internal knowledge assistants, automatic report and insight generation systems, and tools for analysing unstructured text at scale.
What sets unica360 apart in advanced analytics versus other companies?
We work directly with the client's technical and business teams, with no intermediate layers. Every project is led by senior profiles. And we can combine advanced analytics with our own geodata when the problem has a territorial component.
What technologies do you work with?
Machine learning, natural language processing (NLP), generative AI with LLMs and cloud data architectures. The specific technology is chosen based on the problem, not the other way round: diagnosis first, then the stack.
Can a custom analytics project incorporate territorial data?
Yes. When the problem has a territorial component, we combine advanced analytics with microtarget's 200+ microterritorial indicators. It's a combination no generalist company can replicate with proprietary data.