Retail & franchises
Site selection: identifying the optimal location for new points of sale by modelling demand and competition.
Retail & franchises
Network segmentation: store typologies based on the profile of their catchment area.
Retail & franchises
Local micro-marketing: selecting areas for leafleting or mailing by sociodemographic profile.
Retail & franchises
Assortment management:
adapting the offer to the environment profile of each store.
Real estate
AVM (automated valuation): enriching models with property environment variables.
Real estate
Automated descriptions: SEO text generation by area for real estate portals.
Real estate
Lead qualification: scoring potential buyers by area of residence.
Real estate
Search by area type: search filters based on territorial profile.
Banking & Fintech
Credit scoring enrichment with environmental variables: income, type of habitat, mobility.
Banking & Fintech
Default prediction with the applicant's territorial context.
Banking & Fintech
Customer segmentation for designing localised financial products.
Banking & Fintech
Branch network analysis and territorial coverage optimisation.
E-commerce
Customer enrichment by delivery area: income, habitat, probability of having children, detached housing.
E-commerce
Last-mile optimisation combining microterritorial demand and logistics costs.
E-commerce
Lookalike acquisition: identifying areas with profiles similar to your best customers.
FMCG
Demand potential by outlet and catchment area.
FMCG
Distribution network segmentation and territory assignment.
FMCG
Mailing and advertising campaign targeting by territorial profile.
Smart city & Public sector
Facility planning: where to locate a health centre, school or car park.
Smart city & Public sector
15-minute city: real accessibility analysis to services for each area.
Smart city & Public sector
Impact simulation of urban interventions.
Outdoor advertising
Selecting OOH locations by surrounding audience profile.
Outdoor advertising
Real audience measurement for each site, based on foot traffic and area typology.
Home delivery services
Optimisation of delivery zones and service coverage.
Home delivery services
Potential demand estimation by postcode and grid.