Mobility & Urban Analytics
Urban mobility leaves a trace in the data. We analyse that trace to understand how people really move through the territory: what journeys they make, when, and with what patterns.
How urban mobility analysis works
Urban mobility analysis with data studies real movement patterns across the territory using observable sources: origin-destination matrices, aggregated telecom data, public transport records, floating and tourist population presence. It measures the 15-minute city, sizes transport demand, understands commercial and tourist flows and detects service gaps.
unica360 carries out this analysis with proprietary microterritorial data for administrations, transport operators and companies with territorial decisions across Europe and LATAM.
Data as a basis
We work with the real traces of mobility that human activity leaves across the territory:
origin-destination matrices from available data
tourist flow analysis for seasonal planning
15-minute city studies to measure real accessibility to services
public transport demand analysis and coverage gaps
Analyses draw on microtarget's mobility indicators: foot traffic, vehicle traffic, floating working population and tourism at street-segment level.
We don't do predictive simulation on this line. For projects that require simulating hypothetical scenarios — what would happen if you pedestrianise a street, build a new facility, or change the layout — we have a dedicated agent-based simulation line.
Applications
15-minute city
We measure real accessibility to facilities, transport and services for every area of the territory, based on actually installed supply.
Public transport
We identify served and unserved demand. Coverage gaps and network improvement opportunities.
Tourist flow analysis
We model tourist presence and movement for seasonal planning and flow management.
Territorial analysis for retail
Foot and vehicle traffic patterns by street segment for commercial decisions.
Smart city
Real mobility indicator dashboard for administrations that want to understand their territory before intervening in it.
Relationship with mobility simulation
This page covers analysis of what's already happening. If your project needs to predict what would happen with an urban intervention (pedestrianisation, superblock, new facility, digital twin), the mobility simulation line builds agent-based models to answer that question.
Public sector references
We've developed mobility analysis projects for the Ministry of Transport and Sustainable Mobility (MITMA), the Canary Islands Statistics Institute (ISTAC), Segittur and Mexican administrations, among others.
FAQ
What's the difference between mobility analysis and mobility simulation?
Mobility analysis studies real movement patterns from observable data (origin-destination matrices, aggregated telecom data, transport data). Mobility simulation projects hypothetical future scenarios: what would happen if a street is pedestrianised, a facility opens, or the road network is changed. unica360 works these two lines on separate pages.
What data sources do you use for mobility analysis?
We combine unica360's proprietary sources (microterritorial pedestrian and vehicle presence models) with public data and, when the project requires it, aggregated telecom or transport data provided by the client. Typically the client provides some sources and we cross them with ours.
Does unica360 work with local councils and public administrations?
Yes. We've developed projects with MITMA, ISTAC, MITECO, Diputació de Barcelona and Mexican administrations, among others. Our methodology adapts to public procurement requirements and to public-sector delivery timelines and formats across Europe and LATAM.
What is an origin-destination matrix?
A table that quantifies how many trips occur between each pair of zones in a territory, broken down by time slot, purpose or mode of transport. It's the basis of any mobility analysis and a common requirement in transport plans and urban mobility plans (PMUS).
How is the 15-minute city measured?
By calculating, for each area of the territory, which services and facilities — health, education, retail, transport, green areas — are accessible on foot within 15 minutes based on actually installed supply. The result is a real accessibility map, area by area, identifying service gaps.
Want to understand how your territory moves?
Tell us the challenge. A first assessment, no commitment.