Street-level geodata. Ready to use.
Geomarketing data ready to integrate. API, dataset or app. No projects, no friction.
What is micro-territorial marketing data?
Microterritorial geomarketing data are sets of geospatial variables — sociodemographics, income, mobility, retail supply, lifestyles — available at 100m grid level across Spain.
microtarget is unica360's self-serve product: 200+ indicators built with proprietary data, accessible via REST API, dataset download or an online location intelligence app. Also available for Portugal, Italy, France and Mexico, with coverage across the rest of Europe and LATAM expanding.
El dato en números
100m grid
200+ variables
International coverage
Regular updates
API + Dataset + App
Modos de acceso
API
Integrate the geodata into your stack. Send an address or coordinate, get 200+ variables in milliseconds →
Dataset
Contact us to download our full or filtered dataset. Compatible with Python, R, SQL, BI tools. →
App
Browse and visualise the indicators in our online location intelligence app. No code →
Available
variables
200+ indicators
across 12 categories
Demographics
population, age, gender, origin, education level
Income and spending
average per-capita income, spending by category
Housing and property
surface area, age, use, floors, garden
Retail supply
density of retail, hospitality, transport, culture, health
Urbanity and centrality
population density, degree of urbanity
Green areas
proximity and size of green spaces
Foot traffic
pedestrian presence model at street-segment level
Vehicle traffic
flow by time of day, weekday/weekend
Floating working population
presence by work purpose
Tourism
tourist presence model by area
Neighbourhood typology
microterritorial classification by characteristics
Lifestyles
attitudes, values, perceived quality of life
Geographic coverage
Spain · Portugal · Italy · France
Mexico. LATAM expanding (Colombia, Argentina, Chile).
FAQ
What is microterritorial geomarketing data?
Microterritorial geomarketing data are geospatial variables available at a very high level of granularity — 100m grid — describing the socioeconomic, demographic and behavioural characteristics of each geographic area. Unlike postcode or municipality-level data, they allow street-level precision analysis.
What do microtarget's 200+ indicators include?
Demographics, income and spending, housing and property, retail supply, urbanity, green areas, foot traffic, vehicle traffic, floating working population, tourism, neighbourhood typology and lifestyles. All of Spain at 100m grid level.
Does microtarget cover LATAM?
Yes. We have data for Mexico, and are developing coverage for Portugal, Italy and France. We're expanding into LATAM (Brazil, Peru). Contact us to check exact availability for your country.
How can I access microtarget?
Via REST API, dataset download or online app. Access depends on your use case. Contact the team or go straight to the API documentation.
How much does microtarget cost?
Options range from pay-per-query via API to an annual licence for the full dataset, with volume discounts when combining several data categories. Price depends on access mode, volume and geographic coverage. Get in touch and we'll send you terms for your case.
Does the data contain personal information?
No. All indicators are aggregated at 100m grid level: there is no individual or identifiable information in the product.
Access the demo
Contact us to confirm coverage in your target market.