microtarget API
Geospatial data API for Europe and LATAM. Send an address or coordinate and get 200+ microterritorial variables in milliseconds. REST, JSON, ready to integrate.
What is the geospatial data API?
microtarget's geospatial data API is a REST enrichment service that lets you query over 200 microterritorial indicators for any point in Spanish territory — and other countries — by sending a postal address, postcode or geographic coordinate. It's designed to integrate into data pipelines, CRMs, scoring applications and BI tools. Available in Python, R, JavaScript and any language that can make HTTP requests.
How it works
01
Query
Send a GET/POST request with an address or coordinate.
02
Geocoding
The API geocodes and locates the point in the 100m grid.
03
Result
You receive a JSON with all available indicators for that location.
Example call (Python)
import requests
response = requests.get(
"https://api.microtarget.unica360.com/v1/enrich",
params={"address": "Calle Gran Vía 1, Madrid", "indicators": "all"},
headers={"Authorization": "Bearer YOUR_API_KEY"}
)
Available variables
200+ indicators in 12 categories
Demographics
Income
Housing
Retail supply
Urbanity
Green areas
Passerby
Traffic
Working population
Tourism
Neighbourhood typology
Lifestyles
Integration cases
If you work with data, there's a page for data scientists with formats, samples and documentation.
CRM and marketing platforms
Enrichment of every customer on sign-up.
Data pipelines and machine learning models
Territorial features in batch.
BI tools
Indicators aggregated by area.
Scoring applications
Real-time lookup on request.
Geographic coverage
Spain · Portugal · Italy · France · UK
Mexico. LATAM expanding (Brazil, Colombia, Argentina, Peru).
FAQ
What format do the API responses come in?
Standard JSON. Each field is documented with name, description, unit and value range. The response also includes the 100m grid cell assigned to the queried address.
Does the API cover LATAM?
Yes. The API covers Spain, Portugal, Italy, France and Mexico. We're expanding coverage across LATAM (Brazil, Peru). Contact us to confirm availability in your country.
How do I get an API key?
Request it through the contact form or directly from microtarget's access section. We'll send you the credentials and full documentation within 24 hours.
What languages can I use the API in?
Any language that can make HTTP requests. The documentation includes examples in Python and R, and the JSON response integrates directly into data pipelines, CRMs and BI tools.
Does the API return aggregated or individual data?
Aggregated. All indicators are calculated at 100m grid level: the API doesn't return personal data or any kind of individual information.
Are there request limits or usage plans?
There are no usage limits. The API is priced based on the expected number of requests, so the sign-up cost (annual) and the cost per query (unit cost, per response line) vary across the different plans. There are S, M, L and Enterprise plans. Many clients start with the S plan and move up as their usage grows; others start directly on the lower-unit-cost plans because they expect high usage from day one.
Start integrating
API key and full documentation in under 24 hours.