Customer Intelligence
Your customers have an address. That address says more about them than any survey. We use it to segment, predict and acquire with precision.
Qué es la segmentación de clientes con datos territoriales
Customer segmentation with territorial data is the process of analysing the customer base enriched with geospatial variables — income, type of habitat, mobility, retail supply — to understand who they are, how they behave and how to act on them more effectively.
unica360 applies customer intelligence combining a company's internal data with proprietary microterritorial geodata. The result: segmentation, prediction and acquisition models with a granularity no generalist company can build.
Data as a basis
Customer segmentation with geodata. We combine your customer data with our microterritorial geodata to build a complete picture of who your customer is and how they behave:
who to target
with what message
at what moment
through which channel
Territorial enrichment can be integrated directly into your stack via API.
We work on strategic segmentation, churn prediction, optimal acquisition, loyalty and CRM enrichment projects. Always with an actionable deliverable, not just a data report.
Applications
Strategic segmentation
We define customer groups with real business logic, not just statistics. Each segment has its own strategy.
Churn prediction
We identify which customers are about to churn before it happens. Enough time to act.
Optimal acquisition
We find the profiles in the territory most likely to become your best customers, no wasted investment.
Cross-sell and up-sell
We detect which product is missing for each customer, so we offer what they're actually most likely to buy.
CRM enrichment
We add territorial context to each customer: income, type of housing, mobility, lifestyles. Variables your CRM doesn't have and that explain behaviour.
Street-level geodata. Ready to use.
We enrich each customer with microtarget's indicators. Where do they live? What type of neighbourhood is it? What commercial access do they have? Variables that explain behaviour better than any survey.
FAQ
What is customer segmentation with territorial data?
It's the process of analysing the customer base by adding territorial variables (area income, type of habitat, mobility, retail supply) to the traditional profile. It allows building much more precise segments than segmentation based only on transactional or basic demographic data.
How does territorial data improve customer segmentation?
Microterritorial geodata adds environmental variables to each customer: income, type of housing, mobility, nearby retail supply, lifestyles. These variables explain behaviours that transactional data doesn't capture, improving model accuracy.
How long does a customer intelligence project take?
It depends on the scope. A strategic segmentation project usually takes 4 to 8 weeks. A churn prediction model, 3 to 6 weeks. Contact the team for an assessment based on your case.
What internal data do I need to provide?
A customer base with a postal address (or, at minimum, postcode) and the business variables you want to explain: purchases, tenure, channel, product. Territorial enrichment is carried out from the address.
Does enriching my customer base comply with GDPR?
The variables added are aggregated environmental data (average area income, neighbourhood typology, retail supply), not third-party personal data. For the enrichment, we don't need you to hand over any personal or GDPR-scoped data.
What do I receive at the end of the project?
Depending on the case: actionable segments with an associated strategy, a documented prediction model with the customer table and their associated score, or your CRM enriched with territorial variables ready to activate in campaigns. Always an actionable deliverable, never just a data report.
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